Derisive diatribes about the state of the nation, nation states and swerving leftward
13 May 2005
The bottom line
A research report by EMarketer Inc. claims that "the economic impact of blogging is minimal" and thus warns companies to be wary of investing resources and time in producing blogs. This makes perfect sense to me. Why should businesses have blogs? The appeal of blogs, after all, is precisely the fact that they aren't commercial, that they represent people's thoughts, unfiltered by concern for profit.